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• What's Uncle Ben's Rice Called Now? The Popular Brand Is Making Big Changes

What's Uncle Ben's Rice Called Now? The Popular Brand Is Making Big Changes

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Parent company Mars Inc. unveiled the rice brand
Parent company Mars Inc. unveiled the rice brand's new moniker on Wednesday.

Uncle Ben's rice changes name to more 'equitable' brand

Uncle Ben's rice changes name on packets to 'Ben's Original' to avoid racial stereotyping claims

Uncle Ben's® Original Converted® Brand Enriched Parboiled Long Grain Rice 1 lb. Box, White Rice

Ben's Original—previously Uncle Ben's—debuts new packaging

Mars loses face of Uncle Ben in rebrand as Ben's Original - CMO Australia

Why Aunt Jemima, Uncle Ben, and Other Racist Food Mascots Were Rebranded in 2020 - Eater

Mrs. Butterworth's, Cream of Wheat join Aunt Jemima, Uncle Ben's in changing brand amid racial protests - Good Morning America

Uncle Ben's rice to change brand as part of parent company's stance against racism

Uncle Ben's will now be known as Ben's Original - ABC News

BEN'S ORIGINAL Long Grain Rice and Wild Rice, Fast Cook Rice, 6.2 OZ Box : Grocery & Gourmet Food

Ben's Original - Wikipedia

Uncle Ben's rice is now 'Ben's Original' and available on store shelves in new package

Uncle Ben's® Boil-in-Bag Natural Whole Grain Brown Rice, 14 oz - City Market