Mars loses face of Uncle Ben in rebrand as Ben's Original - CMO Australia
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Following public criticism in the US about racist advertising and a name-change announced last year, Mars Food is now airing its rebrand of Uncle Ben’s rice as Ben’s Original, in new packaging minus the smiling face of ‘Uncle Ben’, a person of colour.
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Mars loses face of Uncle Ben in rebrand as Ben's Original - CMO Australia
Mars loses face of Uncle Ben in rebrand as Ben's Original - CMO Australia
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