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Inside the rebrand of Uncle Ben's rice

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Listening to consumers and stakeholders was an integral part of the rebranding process.

Rice brand Uncle Ben's changing name and logo because of racist connotations

Now That Uncle Ben's Rice Is Rebranding, Will Nigerians Still Buy?-The Scoop

Inside the rebrand of Uncle Ben's rice

Aunt Jemima, Uncle Ben's, and Cream of Wheat's racist history inspire companies to rebrand - Vox

In)famous brands that changed their names due to public pressure

Uncle Ben's rice to rebrand after backlash over 'racist' packaging - NZ Herald

Ben's Original rebrand launches in Canada » Strategy

Uncle Ben's has a new name: Ben's Original

Uncle Ben's rice renamed 'Ben's Original' amid racism uproar