Oatly Dieline - Design, Branding & Packaging Inspiration
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Oatly is a sustainable Swedish manufacturer of oat-based vegan foods and drinks. In order to deliver brand attributes on a limited budget, Forsman & Bodenfors developed a packaging system that would act as part advertising space, calling out brand attributes and benefits on pack. With such a "clean" product, the packaging reflects Oatly's commitment to health and sustainability by maintaining a straight-forward approach, perfectly captured with the tagline, Havredryck, which is Swedish for "oat drink."
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